Mix all dry ingredients in a small bowl until they look like they belong together. No clumps, no drama.
Pat the brisket dry with paper towels. Moisture is the enemy of a crust, and we’re here for crusts, not soggy hugs.
Apply the rub generously all over the meat. Don’t be shy—every side deserves a coating that would make a spice rack proud.
Let it rest for at least 30 minutes, or up to 24 hours in the fridge. Slow, patient seasoning yields better crusts and fewer regrets.
Smoke at your preferred method until the internal temperature hits about 195-203°F (90-95°C). This range is the sweet spot where tenderness meets punchy flavor.